The 5 Best Email Marketing Platforms for eCommerce

Email marketing remains one of the most effective channels for increasing sales and building customer loyalty on a website.

Through welcome campaigns, personalized emails, and abandoned cart recovery, e-commerce owners can automatically increase their conversion rate.

With numerous options available on the market, it is crucial to choose an email marketing platform that offers automation, customer segmentation, integrations with e-commerce platforms, and real-time analytics.

In this guide, we analyze the top 5 email marketing tools for ecommerce, their main features, and pricing plans.

1. Omnisend

The best All-in-one email marketing platform for eCommerce.

Omnisend is one of the best email marketing platforms for e-commerce, offering integrations with most top e-commerce platforms and CMS, including Shopify, WordPress, WooCommerce, and Wix eCommerce.

In our Omnisend review, we found that its integration is straightforward, with access to create email marketing campaigns, SMS, and web push notifications.

Thanks to its automated workflows specialized in eCommerce, Omnisend makes it easy to recover abandoned carts, track orders, and run post-sale campaigns.

Omnisend features

• Over 250 email templates for eCommerce.
• Emails for abandoned shopping carts, abandoned purchases, and welcome.
• Use your number for messages SMS.
• Integrates with most eCommerce platforms.
• One of the best customer service providers is highly valued.
• Easy migration from Klaviyo or Mailchimp.

Omnisend Pricing

Omnisend is an option for small to medium-sized businesses.

You can manage up to 250 contacts and send up to 500 emails per month using their free plan.

Once you decide to boost your sales through advanced marketing automation and SMS, you can upgrade to their Standard plan, which starts at $16/month.

2. MailerLite

Best free email marketing platform for small businesses.

MailerLite is an email marketing tool designed for small businesses, offering a free plan that allows for storing 1,000 subscribers and sending up to 12,000 emails per month.

In our MailerLite review, we highlight its ease of use, featuring a straightforward interface for designing automations that cater to businesses of all types, including online stores.

Like most email marketing tools, MailerLite began as an email marketing platform and has evolved into an all-in-one marketing solution, featuring its own website builder, landing page creator, and blog creator.

It is undoubtedly the best email marketing tool in terms of value for money, with integrations for WordPress, WooCommerce, Squarespace, and Shopify.

MailerLite features

• Clear and intuitive interface.
• Pop-up editor with more than 30 templates.
• Advanced automations.
• Drag and drop editor.
• Web app integration.
• Workflows for eCommerce.
• Email Marketing Templates for Various Campaigns and Promotions.
• Web domain authentication without manual DNS setup.

MailerLite Pricing

MailerLite is ideal for online entrepreneurs looking for an alternative to Mailchimp.

Your free plan allows you to store 1,000 contacts and send 12,000 emails per month without requiring a paid plan.

Plans start at $9 per month for 500 subscribers, with unlimited monthly mailings and three staff accounts.

3. Brevo

All-in-one platform with SMS, email, and WhatsApp marketing.

Brevo stands out for offering a distraction-free interface, where you can design your emails by dragging and dropping different blocks and sections in its editor or using pre-designed templates.

You can create automations based on different actions, such as sending a welcome email to new subscribers. Additionally, you can improve conversions by utilizing smart segmentations to align the campaigns with your audience.

Additionally, it offers multichannel marketing with SMS, WhatsApp, and push notifications, expanding the reach of digital strategies.

Its integration with platforms like Shopify, WooCommerce, and BigCommerce makes it easy to create dynamic emails that feature products, cross-sell suggestions, and abandoned cart reminders, all designed to boost sales.

Brevo features

• Intuitive interface with a drag-and-drop editor.
• AI content generator for subject lines and email content.
• Support 24/7 via chat in English and other languages.
• Multichannel communication (live chat, chatbot, WhatsApp, etc.).
• Dashboard for online stores with sales performance data.
• Over 50 free email templates.
• High email delivery rate with detailed statistics.
• Additional CRM and customer support solutions.

Brevo Pricing

Brevo’s plans are based on the number of emails you send, rather than the number of contacts you have. With their free plan, you can send up to 300 emails per day.

Their paid plans start at $ 9 per month (Starter plan) with no daily sending limit.

4. Klaviyo

An email marketing platform for eCommerce for large brands.

Klaviyo is another email marketing platform for eCommerce brands, similar to Omnisend, primarily targeting Shopify store owners with a high volume of sales.

Klaviyo offers scalable solutions through email, SMS, mobile push, and reviews, allowing you to automate workflows with over 350 integrations.

The platform offers various strategies for your campaigns, so its learning curve may be steeper than that of other tools, such as Omnisend.

Klaviyo key features

• Recommendations personalized for products.
• A/B testing is automated.
• More than 350 pre-configured integrations.
• Forms and integrated pop-ups.
• Drag and drop email templates editor.
• Show reviews in the emails that you send to your customers.

Klaviyo Pricing

Klaviyo offers a free account that allows you to send up to 500 emails per month to a maximum of 250 contacts.

If you exceed this limit, you won’t be able to send emails until you are back below 250 contacts or upgrade to a paid plan, where Klaviyo will assign you a plan that fits your needs (starting at $20/month for 5,000 emails per month).

When comparing Klaviyo and Omnisend, it becomes clear that Omnisend offers similar features to Klaviyo at a more competitive price. For example, with Omnisend, you can send 18,000 emails to 1,500 contacts for $25/month, while Klaviyo charges $45/month for only 15,000 emails.

5. Shopify Email

Shopify’s free native email marketing tool.

Shopify Email is one of the best email marketing apps for Shopify, designed to simplify the email marketing campaigns on this platform.

Offers pre-built templates and automation workflows that automatically pull branding, products, prices, and more to promote products, along with basic email marketing metric reports, including open rates and clicks.

Although it is a tool with everything needed to create email marketing campaigns on Shopify, it lacks advanced features compared to Omnisend or Klaviyo.

It is enough for users who have just created a store on Shopify and want to send emails for occasional promotions or keep customers informed about the order status.

Shopify Email features

• Integration with Shopify and its native apps.
• Generate subject lines and email copy with AI tools, such as Shopify Magic.
• Pre-built templates are customizable and easy to use.
• Email campaign automations.
• Monitoring of key metrics (open rates, clicks, etc.).
• Unlimited sending of emails (depending on the Shopify plan).
• Compatibility with lists of contacts and basic segmentation.

Shopify Email Pricing

Shopify Email is available on all Shopify plans.

Includes 10,000 manual or automated emails for free. If you exceed this limit, you only pay $1 for every 1,000 emails sent.

Best Email Marketing platforms price comparison

In this comparison, you can see the number of contacts and emails offered by each free email marketing service, as well as the most affordable plan for each.

How to choose the Best Email Marketing platform

Choosing the best email marketing platform depends on factors such as the tool’s learning curve and its marketing automation features.

These are the comparison criteria I used to select the best email marketing software. However, the choice of an email marketing platform will depend on your specific needs.

1. Ease of use: The user interface (UI) should be clean and functional, allowing the creation of customized email campaigns. Additionally, that template customization must be intuitive and accessible to all users.

2. Plans and prices: It is crucial to assess whether the price matches the features, number of contacts, and shipments you need each month. Transparency in the plans is key.

3. Deliverability: Measure the software’s ability to ensure that emails reach the recipients’ inboxes and not the spam folder.

4. Automation: The software should improve efficiency through automation tools that simplify and optimize email marketing tasks.

5. Integrations: The ease of connecting third-party applications such as digital marketing tools and e-commerce platforms.

6. Technical support: 24/7 user assistance, tutorials, and training resources to learn and master the platform, even for users with no prior experience.

FAQs: Best Email Marketing platforms

Here we answer the most frequently asked questions when choosing the best email marketing tools.

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