Omnisend Review: Best alternative to Klaviyo in 2025?
Omnisend is used by over 150,000 brands worldwide and combines various channels, including email marketing, SMS sending, and push notifications, to optimize your marketing campaigns.
Additionally, it has one of the most highly rated customer support services by users.
In this review, we’ll introduce you to Omnisend and show you how this e-commerce marketing automation tool works.
Omnisend Review
Omnisend is an excellent Email Marketing, SMS, and Push Notifications solution to grow your online store’s subscriber list.
It offers marketing automations and eCommerce integrations, although its email templates are limited.
What is Omnisend, and how does it work?
Omnisend is considered one of the best Email Marketing tools for ecommerce, with features that help online stores grow their subscriber list faster.
You can create and automate Email Marketing campaigns, SMS, and push notifications on the best eCommerce platforms, such as Shopify, BigCommerce, and WooCommerce.
On the other hand, 24/7 customer service is positively valued by most users when setting up marketing campaigns and automations.
How do I set up an Omnisend account?
To start creating campaigns with Omnisend, the first thing you need to do is create an account. Then, follow these steps:
- Add your email, password, and accept the terms and conditions.
- Add your business information, website, and the platform you use.
- Select your industry, and you’re all set!
Once you create an account, the free plan provides access to all features, including unlimited contacts and the ability to send 500 emails per month. However, you can only reach a total of 250 contacts.
Omnisend is one of the most highly rated email marketing, SMS, and marketing automation tools by Shopify users, with a 4.8 rating based on over 2,500 reviews.
Omnisend Pricing
Omnisend’s pricing and plans vary based on the number of contacts or subscribers you plan to reach with your marketing campaigns.
Free plan
The free plan allows you to send up to 500 emails per month to a maximum of 250 contacts. It’s ideal for launching a new online store or for those who want to try Omnisend.
In the free plan, you can use all the features (even AI-powered tools) and no credit card is required!
Standard Plan ($16/month)
With the Standard plan, you can send up to 6,000 emails per month to a maximum of 500 contacts. It is the best option for small and medium-sized businesses focused on running more personalized marketing campaigns.
For only $16/month, you get access to all features, unlimited push notifications, live chat support, and a dedicated account manager, among other benefits.
Pro Plan ($59/month)
The Pro plan allows you to send unlimited emails and push notifications per month to a maximum of 2,500 contacts. The Pro plan is ideal for high-volume senders who also utilize SMS in their omnichannel marketing strategies.
Additionally, you will receive free SMS to send special offers or cross-sells, with 24/7 support and an account manager to take your business to the next level.
As you can see, Omnisend makes it very easy to upgrade your plan as your subscriber list grows, with the option to pay 3 months upfront and save 30% on paid plans.
Omnisend Key Features
Omnisend mainly specializes in online stores, so its features are designed to optimize every aspect of your omnichannel marketing campaigns.
1. Omnichannel marketing campaigns
Omnisend’s approach to omnichannel marketing enables you to combine various channels (email, SMS, and web push notifications), reach a broader audience, and drive more sales with your subscriber list.
You can create campaigns for:
- Email: Send an email or schedule it for later.
- Email A/B Test: Send two different email versions and see which one performs better.
- Email and SMS: Combine Email and SMS.
- SMS: Send an SMS to a specific group of subscribers.
- Push Notifications: Enable Web Push notifications.
Omnisend’s email editor is intuitive and does not require any technical knowledge, as you can “drag and drop“ elements right away into the email builder. Additionally, it offers several predesigned email templates for eCommerce to save time while designing your campaigns.
2. Custom automation flows
With Omnisend, you can create automation workflows based on customer behavior and their shopping preferences.
This ranges from automated messages to recover abandoned carts to order confirmations, tailored to the specific needs of your business and channel (Email or Email + SMS).
Here are some of the pre-built automation workflows you can set up and run in minutes:
- Welcome email workflows.
- Cart abandonment workflows.
- Post-purchase workflows (Invoice and order confirmation, product reviews, etc).
- Product shipping confirmation.
- Product Abandonment.
3. Popups, forms, and landing pages design
One of the most frequently used features by users is its pop-up window and form builder for collecting email & SMS subscribers.
In its dashboard, you can drag and drop content elements in different layouts:
- Email.
- CTA buttons.
- Legal consent.
- Telephone number.
- Spin the wheel.
- Countdown timer.
- Add brand fonts.
You can also choose one of their pre-built templates for a specific type of action or theme (Black Friday, Cyber Monday, Halloween, Welcome Discount, Wheel of Fortune, Newsletter Signup, etc.).
On the other hand, these forms can also be added to landing pages to generate leads and collect customer data.
4. Customer segmentation
To create a better shopping experience, Omnisend also allows you to segment your subscriber list by different criteria and send personalized messages to each group. You can now also generate a custom segment using AI. Some of these are:
- Demographics (City, country).
- Purchase behavior.
- Relationship with your online store.
- Product relationship (If users have viewed a product or category).
5. eCommerce integrations
One of the strengths of this automated marketing tool is its native integration with the best ecommerce site builders (Shopify, Wix, WooCommerce, BigCommerce, Ecwid).
Additionally, it offers integration with multiple marketing tools, including product review tools (Yotpo, Okendo, Judge.me), shipping and logistics solutions (AfterShip, ReCharge), and customer service platforms (Tidio, Gorgias), among other categories.
You can see the complete list of Omnisend pre-built apps here.
6. Automated SMS delivery
Combine SMS with email and other channels: you can use SMS in predefined automations and include dynamic links when sending customers back to their shopping cart in your online store.
👉 ALL PRO plans include free SMS sending.
7. Web Push Notifications
Web Push notification messaging is often overlooked, yet it boasts one of the highest conversion rates among all marketing channels.
You can add notifications about promotions and new products to a specific number of subscribers, whether on the web browser, desktop, or the subscriber’s mobile device.
Better yet, you can combine push notifications with your email and SMS marketing campaigns to achieve higher conversion rates and sales, for example, by sending reminders to your store visitors who have added items to their cart, directly in their web browser.
👉 Todos los usuarios de los planes Standard y Pro disponen de notificaciones Web Push ILIMITADAS.
8. Email A/B Testing
Conducting A/B tests is one of the best ways to optimize your online store’s conversions and understand what your subscribers truly want.
A/B tests in Email Marketing allow you to send two different subject lines or sender names to a small percentage of your subscriber list. The option with the highest click-through rate will be automatically sent to the rest of your subscribers.
Recently, Omnisend has introduced A/B testing for forms, a way to optimize their design.
9. AI Features
Recently, Omnisend added an AI assistant (Omnisend AI) to its email editor, a handy tool to overcome creative blocks when building campaigns.
These AI-powered features are available even on the free plan and include the ability to rephrase text, improve grammar, and generate subject lines or preheaders based on the keywords you provide.
When it comes to eCommerce, Omnisend now lets you personalize product recommendations within emails. This means that if a subscriber has recently viewed a product and you send a newsletter today, that same product will automatically appear in the email they receive (a feature available only on Pro plans).
Pros and Cons
After analyzing Omnisend reviews, here are some of the pros and cons.
Pros
Cons
Conclusion: Is Omnisend worth it?
After reviewing what Omnisend is and how it works, we can confidently say that it is one of the best marketing automation tools for e-commerce, making it a worthwhile investment for your online store, especially with the Pro plan, available for as low as $16/month.
This also translates into positive reviews and comments, with a rating of ⭐ 4.7/5 stars on Capterra and ⭐ 4.8/5 on the Shopify App Store.
Customer reviews usually describe Omnisend as the best email marketing tool for Shopify, with a user-friendly interface and top-notch customer service. They also praise the use of multiple channels to set up their email marketing campaigns and the help that the AI features provide to write faster subject lines and preheaders.
Omnisend Review: Best alternative to Klaviyo in 2025?
Omnisend Review (2025): Overall, an affordable alternative to Klaviyo and other eCommerce marketing tools, while still delivering essential features.
Price: 16
Price Currency: $
Application Category: Email Marketing
4.7
FAQs
In this section, you will find some of the frequently asked questions of users when searching for Omnisend reviews.
Is Omnisend free?
Omnisend offers a free plan with all the essential features for a newly launched online store. It allows you to have 200 subscribers and send 500 emails per month. The free plan also includes 500 web push notifications and 20 customer segments.
Can I connect Omnisend with Shopify?
Yes. You can integrate Omnisend with Shopify natively to track your customers’ shopping habits and inform them of their order status in real time. You need to install the Omnisend app for Shopify and log in to your account.
How many emails can I send with Omnisend?
The number of emails you can send in Omnisend depends on the plan you’re using. The free plan allows up to 500 emails per month, while the Standard plan includes 6,000 emails per month. The Pro plan has no limit on the number of emails you can send.
What is the best alternative to Omnisend?
There are different alternatives to Omnisend depending on the e-commerce platform where your online store is hosted. Some of them are Klaviyo, Brevo, or MailerLite.
Is Omnisend or Klaviyo better?
Omnisend is generally more affordable and beginner-friendly than Klaviyo, making it a better email marketing tool for small to mid-sized e-commerce businesses. Klaviyo, on the other hand, offers a comprehensive B2C CRM platform that is better suited for larger brands with rapidly growing customer bases.
Is Omnisend better than Mailchimp?
Omnisend is often considered better than Mailchimp for eCommerce because it’s built with features specifically designed for online stores, such as product recommendations, cart recovery, and SMS marketing. Mailchimp is more generalist and can be used for any website.
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