MailerLite Review 2025: My Honest Take & Insights

Are you looking for information about MailerLite and its key features? We´ve got you covered.

MailerLite is a marketing automation suite designed for small businesses, enabling users to send email marketing campaigns, set up marketing automations, create landing pages, and build contact forms to attract new subscribers.

It features an easy-to-use interface perfect for building your subscriber list, allowing you to have up to 1,000 contacts without needing to purchase a paid plan.

In this guide, we will cover all the details about MailerLite, including its pros and cons, our review, and an analysis of MailerLite’s plans and prices.

What is MailerLite?

MailerLite is a marketing automation platform designed to help entrepreneurs and small to medium-sized businesses grow their audience and sales by sending and automating email marketing campaigns.

It is more than just an email marketing tool, often releasing new features that further expand its functionality. Among its products, we can find:

• Email campaign sending.
• Automated marketing workflows.
• Website and blog builder.
• Landing page builder.
• Digital product sales and eCommerce integrations.
• Sign-up forms and pop-ups.

That being said, MailerLite offers an all-in-one marketing platform to streamline the daily tasks of marketing teams or small businesses.

You can use it to create email newsletters, build marketing workflows, manage and segment your subscribers, clean and optimize your lists, etc.

MailerLite Pricing

MailerLite bases its plans on the number of subscribers. This means that as your subscriber list grows, you’ll need to upgrade to a higher plan.

There are three MailerLite plans to choose from: Free, Growing Business, and Advanced. You can subscribe with a monthly or annual payment (save 10% by paying yearly).

• The MailerLite free plan is limited to 1,000 subscribers, one user, and 12,000 emails per month. It includes most features, such as the drag-and-drop editor, automation creation, websites, landing pages, and forms. It’s perfect for getting started, although their logo will appear on the button of your newsletters.

• The Growing Business plan starts at $ 9 per month (billed yearly), and unlimited monthly email sending is included. Ideal for selling digital products and collaborating with up to three users.

• The Advanced Plan starts at $ 18/month up to 500 subscribers (billed yearly). It includes advanced features such as a custom HTML editor, creation of promotional pop-ups, an AI writing assistant, and Facebook integration.

You can take advantage of the 30-day free trial and try the premium features it offers without needing to enter your card information.

MailerLite Discount

If you are ready to try MailerLite, you can save 30% for 3 months as a new customer or if you already have a free plan in MailerLite, during a limited-time offer in the Growing Business and Advanced plans.

👉 Sign up here before the offer expires! (Discount ends on 23rd September 2025).

MailerLite Features

Now that we have seen what MailerLite is and its pricing, let’s take a closer look at the key features of this marketing automation tool.

Email Marketing campaigns

Once you’ve set up your account and contacts, it’s time to design and send emails to your subscribers.

Editing elements include newsletter editors, pre-designed templates, and specific settings for typography, backgrounds, button styles, and other adjustments.

To expedite the sending of newsletters, MailerLite enables you to save your own templates, ensuring they align with your brand’s colors and style. If you want to modify any element, you can go back and preview the newsletter in both the web browser and on a mobile device before finalizing the editing.

Additionally, MailerLite integrates eCommerce platforms like Shopify, BigCommerce, or WooCommerce to facilitate the sale of physical and digital products.

Automations

MailerLite allows you to create marketing automations based on what it calls ‘triggers.‘

These triggers are events automatically set up to carry out a specific workflow at the moment the event occurs. For example, sending emails on important dates, such as birthdays, Black Friday, or Christmas.

When creating these sequences, you can perform A/B tests, automations to reduce cart abandonment rates, or confirm order receipt and cross-selling.

MailerLite also provides real-time tracking and workflow analytics, where you can see the activity of each automation, including open rate, average clicks, deliverability, and bounce rate.

👉 Most automations are available on your free plan. Advanced features, such as multiple triggers, are available on your paid plan.

Sign-up forms and pop-ups.

Subscription forms and pop-ups can be effective in converting visitors into subscribers. In this regard, MailerLite allows you to design five types of pop-ups, including an exit pop-up and a fixed type that appears as the user scrolls down the page.

MailerLite also offers customizable sign-up forms that allow you to capture subscribers directly on your website or online store. These forms comply with GDPR (you can add checkboxes), enable audience segmentation, and offer optimization options such as A/B testing and real-time tracking.

MailerLite website builder

In addition to the marketing automation features you can expect from MailerLite, there are also other additional products, such as its own website and blog builder.

With this feature, you can take advantage of its drag-and-drop function and design websites without any technical knowledge. In my opinion, I don’t think it’s yet on par with other alternatives. Currently, there are better website builders that integrate seamlessly with MailerLite through their app or official plugin.

Performance tracking

The dashboard, which provides a summary of your MailerLite campaigns’ performance, offers an analysis of the total number of active subscribers compared to other periods, allowing you to track the trend of new subscribers on your list.

It also allows you to view other metrics, such as the number of campaigns and emails sent, the average conversion rate of forms and pop-ups, as well as the number of people currently going through automation workflows.

Each campaign also has its own Dashboard, where you can see all the statistics. Personally, I find MailerLite more intuitive and easier to understand than other tools.

Marketing integrations

As a digital business owner, it’s essential to have tools that offer integrations with other tools you use in your daily life.

In this regard, MailerLite offers integrations covering various categories, including CRM, eCommerce, WordPress, email verification, event planning, video, surveys, landing pages, project management, and more.

Por citar algunas integraciones, puedes utilizar MailerLite con Canva, Shopify, Zendesk, Zapier, Wix, Stripe, WordPress + WooCommerce o Facebook, entre otros.

MailerLite for WordPress

MailerLite is one of the best email marketing plugins for WordPress. You can import contacts from both WordPress and WooCommerce.

When installing the plugin, you will be able to select a group in MailerLite to which your WooCommerce customers will be added. Additionally, you will have access to extra e-commerce features, such as designing abandoned cart emails or tracking shipments.

If you use Elementor, you can also integrate MailerLite into the contact forms you add to your Elementor pages.

MailerLite Pros and Cons

These are some of the pros and cons of MailerLite, based on our testing of the platform and its features.

Mailerlite Alternatives

MailerLite is not the only marketing automation software out there. If, after reviewing this review, you don’t think it’s the right choice, here are our alternatives.

MailerLite vs Mailchimp

One of the main alternatives to Mailchimp is MailerLite. Regarding pricing, MailerLite offers a more generous free plan than Mailchimp, with 1,000 subscribers and the ability to send up to 12,000 emails for free. When comparing the premium plans, Mailchimp is more expensive than MailerLite.

On the other hand, when comparing their features, both tools offer advanced analysis and segmentation functions, along with additional marketing tools.

We recommend choosing MailerLite if you’re looking for an affordable, easy-to-use option with basic tools to get started. If you require a higher number of integrations and are willing to pay more, Mailchimp offers more advanced marketing tools, although the learning curve will be steeper.

MailerLite vs Klaviyo

MailerLite is better for small businesses and beginners, while Klaviyo excels for established e-commerce brands. The key difference is that MailerLite offers competitive pricing with a generous free tier, making it ideal for cost-conscious businesses. In contrast, Klaviyo’s pricing is higher but justified by its advanced features.

MailerLite vs ActiveCampaign

An advanced email marketing and CRM platform, perfect if you need to perform more advanced automations. The initial price is a bit higher than MailerLite’s, but you get what you pay for: it’s one of the most powerful platforms on the market.

Support

MailerLite stands out for its consistently positive reviews regarding its support and customer service, which is available in multiple languages. They have a help center, a free academy, and a community forum to find quick answers to any specific issues.

However, the live chat option is only available in their advanced plan, and the free plan only offers 30 days of support. In this regard, the support seems somewhat limited to us. It also does not provide phone support for advanced users.

Final verdict: Should you use MailerLite in 2025?

For me, MailerLite is a perfect platform for small businesses and beginners.

Our experience with the platform has been very positive; we like its simplicity and ease of use. Its pre-designed templates help you save time when creating newsletters, and it offers a generous free plan for up to 1,000 contacts.

However, it may not be the best option for e-commerce store owners and users with complex automation needs or sales funnels.

We hope that this information has been helpful in making an informed decision.

FAQs

These are some of the questions most frequently asked by users about MailerLite.

Notice: Impulsa eCommerce is supported by readers. If you purchase through a link on our site, we may earn a commission at no cost to you. See more.