Best Email Marketing for Shopify: Reviewing 6 providers
There’s no doubt that Shopify is one of the best eCommerce platforms for building an online store, and it also stands out for its excellent integration with Email Marketing tools.
Whether you want to attract new subscribers or automate your newsletter sends, you will need an email marketing tool for Shopify. Regularly sending out newsletters improves your conversion rate and can represent a significant part of your online sales.
In this guide, we compare 6 of the best email marketing tools for Shopify, with which you can start creating your email marketing campaigns.
Top 6 Best Email Marketing Apps for Shopify
- Omnisend: Best Overall for Shopify Stores.
- Shopify Email: Best free Email Marketing App.
- MailerLite: Affordable yet effective email marketing app.
- Klaviyo: For large and established Shopify stores.
- Privy: For Pop-up and coupon codes.
- ActiveCampaign: Automated workflows and CRM.
1. Omnisend
Omnisend has a rating of 4.8 out of 5 on the Shopify App Store and is one of the most used email marketing tools for Shopify stores.
In our Omnisend review, we highlight its focus on e-commerce, which sets it apart from other email marketing tools. Additionally, it offers a suite of omnichannel tools (email, SMS, and push notifications) to leverage all available communication channels.
Omnisend Key features
- Welcome, confirmation, and post-purchase email setup.
- Abandoned shopping carts recovery.
- Advanced subscriber segmentation.
- Custom pop-up and registration form with your branding and typography.
- Landing page builder.
- Bulk contact import from different platforms.
- AI-powered assistant for subject lines, grammar checks, and content generation.
- A/B test your email campaigns.
Omnisend Pricing
- Free plan: 500 emails/month to a maximum of 250 contacts.
- Standard Plan: From $16 per month. Up to 500 subscribers and 6,000 emails/month.
- Pro Plan: From $59/month. Up to 500 subscribers and unlimited emails. Free SMS sending.
2. Shopify Email
Shopify Email is Shopify’s native email marketing solution. The best part about Shopify Email is that it’s free, easy to set up, and allows you to create newsletters with a wholly professional and attractive look.
Since it is an app developed by the Shopify team, it makes it much easier to integrate your store’s products and details from the Shopify Admin, allowing you to connect your online store’s domain and send newsletters in minutes.
For this reason, Shopify Email is suitable for online stores that want to send basic newsletters, with a few mailings throughout the year.
If you are a growing brand that needs more advanced features, such as segmentation and email automation, I recommend using other email marketing tools like Klaviyo or Omnisend.
Shopify Email Pricing
Shopify Email is available on all Shopify plans and is free for up to 2,500 sends per month. Once this amount is exceeded, the cost is one dollar for every additional 1,000 sends.
3. MailerLite
MailerLite is one of the best email marketing tools for beginners. It is easy to implement, offers multiple integrations, and enables the creation of automated workflows. Additionally, it is more affordable than Omnisend or Klaviyo.
In Shopify, you can easily import your products into MailerLite through their official app, including the images, text, and product links. Therefore, you can track the sales, add your Shopify customer data, and set up abandoned cart emails for users who leave their carts without completing the purchase.
👉 For more details, check out our MailerLite review.
MailerLite Key features
- Predesigned email templates for Ecommerce.
- Import products from your Shopify store to your MailerLite newsletter.
- Automated emails from welcome messages to purchase and retention.
- Easy creation of pop-ups, surveys, and landing pages with templates.
- 24/7 technical support via live chat.
MailerLite Pricing
MailerLite offers a free plan for up to 500 subscribers and allows sending 12,000 emails per month (unlimited email sends, newsletters, automations, chat, and live support). Additionally, you can try all premium features for free for 14 days.
Starting at 1,000 subscribers, plans begin at $10/month with unlimited monthly emails.
4. Klaviyo
Klaviyo has a rating of 4.7 on the Shopify App Store and features a native integration with Shopify. If you take email marketing for Ecommerce seriously, then use Klaviyo.
It focuses on medium-sized, fast-growing Shopify stores seeking advanced segmentation and in-depth analytics, dynamic content, predictive intelligence, and a broad ecosystem of applications to optimize communication with their customers.
Klaviyo key features
- Native integration with Shopify and more than 350 pre-built integrations.
- Email marketing is designed for e-commerce.
- Excellent tracking tools.
- Pre-designed templates according to the type of email.
- Automated flows.
- Subscriber segmentation.
- Automated discount and coupon creation.
Klaviyo pricing
One of the drawbacks of Klaviyo is its price, but if used correctly, it can be very beneficial. The pricing table is based on the number of subscribers.
- Free plan: up to 250 contacts.
- 251-500 contacts: 20 dollars per month.
- 501-1000 contacts: 30 dollars per month.
5. Privy
Privy is the number 1 reviewed Email and SMS Marketing app on the Shopify App Store, with over 4,000 reviews and a 4.5-star rating.
Privy focuses on creating welcome or exit pop-ups and can be integrated with other email marketing software, such as Klaviyo and Mailchimp. Aside from that, Privy offers a range of pre-built templates to automate and design all your customer journeys.
Although Privy is primarily focused on Shopify merchants, it also offers integrations with the most popular website builders, such as Wix, Squarespace, and WordPress.
Privy Key Features
- Intuitive dashboard to track your performance.
- Free Migration Assistance from other tools like Yotpo.
- Customize the look for desktop vs mobile.
- Drag & Drop editor with pre-built email ecommerce-focused templates.
- Coupon code integration.
- Automated A/B testing.
- Real-time reports.
- Autoresponders, reminder e-mails, and texts.
- Sending newsletters, abandoned carts, and follow-up emails.
- Guidance based on triggers (time on page, scroll rate, frequency of visits).
Privy Pricing
Sending emails to up to 100 contacts is free of charge. Privy features the creation of pop-ups to capture subscribers for free, including your logo.
As you send to more contacts, the price will increase. For example, the Starter plan allows you to send emails to a list of up to 1,500 subscribers, and its monthly cost is $30.
6. Active Campaign
If you have technical experience or a dedicated team for designing and sending email marketing campaigns, ActiveCampaign is one of the best options on the market.
ActiveCampaign has a rating of 4.4 on the Shopify app store.
Active Campaign key features
- Segmentation tools.
- Integrated Landing page builder.
- Email A/B testing.
- Abandoned cart emails.
- Marketing automation.
- Reports on revenues, new customers, orders, and repeat customers.
- Automations to upsell and cross-sell to existing customers.
ActiveCampaign Pricing
The e-commerce marketing suite offers a free 14-day trial with email sign-up. Plans start at $15 per month for 1,000 contacts and include features like abandoned cart recovery.
How to choose the best email marketing tool for Shopify?
After looking at the best email marketing tools for Shopify, we show you the criteria to choose the tool that best suits your needs.
- Free Trial: First, the tool must offer a free trial or a free plan. Most Email Marketing platforms provide the option of a free plan or a trial period up to a certain number of subscribers, such as 14 or 30 days.
- Type of business: Based on your business model and the product you sell, there are tools more focused on e-commerce than on selling digital products or services.
- Number of subscribers: How many subscribers do you currently have: 500, 1000, 2000 subscribers? This will influence the tool and plan you choose.
- Frequency: How many emails can you send each week or month? Sending at least one newsletter a week and utilizing email marketing automation, such as a discount or welcome message, is crucial for encouraging subscriptions.
- Technical skills: Are you an email marketing expert, or do you have a dedicated team? This will also influence your choice of email marketing tool.
- Price: Is paying $20 or $30 a month to use the tool a problem for you? Depending on the stage of your business and your budget, you’ll need to choose between a free or paid solution.
- Creating lists: The tool must offer the ability to collect emails through pop-ups and registration forms that can be included on your online store, as well as the option to create landing pages and surveys.
FAQs
Here, we cover the frequently asked questions about the best email marketing for Shopify.
Does Shopify have Email Marketing?
Yes, you can use email marketing in Shopify through its native app, Shopify Email, or via any of its integrations with third-party apps, such as Omnisend or Klaviyo. These email marketing tools integrate directly into your Shopify Admin and allow you to connect your products automatically for automations and marketing campaigns.
What types of e-mails can I send to my customers?
You can send basic or transactional emails, for example, after a specific customer action, such as registration or placing an order. You can also customize email sending for particular occasions, such as birthdays, anniversaries, or targeted campaigns (like Black Friday or Christmas).
What is the best email marketing platform for Shopify?
La mejor herramienta dependerá de tu presupuesto y necesidades. Estas son las mejores plataformas de email marketing en Shopify: Shopify Email, Klaviyo, Omnisend, ActiveCampaign y MailerLite.
What alternatives to Mailchimp are there for Shopify?
If you’re looking for Mailchimp alternatives for Shopify, our recommendations are Shopify Email, Omnisend, or MailerLite if you’re a beginner or running a small online store. For advanced users, Klaviyo or ActiveCampaign offer CRM integration and more sophisticated workflows.
Conclusion: Best Email Marketing for Shopify
Choosing the best email marketing tool for Shopify will depend on your type of business, features, and subscriber volume. There are different types of marketing campaigns, and you need to know if the chosen tool has everything you need.
These are our recommendations based on our experience:
- If what you need is a simple but effective tool to send a new email to all your subscribers every day, week, or month, Shopify Email or MailerLite can work for you.
- If you want to create automations or specific Email Marketing sequences for E-commerce, such as a series of welcome emails or abandoned cart emails, Omnisend or Klaviyo are solid options, with the combination of the powerful Privy pop-ups.
- If you have technical skills or an expert team, other alternatives to Omnisend or Klaviyo include ActiveCampaign, which offers a comprehensive package to manage all your email marketing campaigns for eCommerce.
We hope we have helped you in this article to find the best Email Marketing tool for Shopify. If you have any questions, feel free to comment!
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