6 Best Wix Alternatives in 2026: Ranked & Tested
Looking for the best Wix alternatives? We’ve got you covered.
Wix is one of the most widely used website builders today for small businesses, but it’s far from the only option for anyone looking for a versatile and effective platform.
The best Wix alternatives are: WordPress.org (the world’s most popular CMS), Shopify (the best platform for selling online), Squarespace (the most attractive website templates), Onepage (for its AI tools and vibe coding), Hostinger AI Builder (for its ease of use and pricing), and Sellfy (for selling digital and physical products).
From options with eCommerce features to those focused on SEO and speed optimization, this guide walks you through 6 Wix alternatives, based on our own experience, that can fit your needs.
Best Wix Alternatives
After spending months testing different Wix alternatives, here are my top Wix Alternatives.
WordPress
Best CMS for flexibility, design, and SEO optimization, for any user.
Shopify
If in addition to building a website, you need to create an online store.
Squarespace
If you’re looking to build a business website, personal site, or portfolio.
1. WordPress.org
WordPress is the veteran on our list of Wix alternatives and the CMS that we use to run our own website, powering more than 40% of all websites on the internet.
WordPress is SEO-friendly, with SEO plugins to help you optimize your website. It offers hundreds of free plugins and themes for designing your site, and it can be turned into a powerful eCommerce platform with plugins like WooCommerce.
With the arrival of WordPress 7.0, you can now work with Claude Code, Codex, Gemini, or Cursor in WordPress through an open-source MCP connector like Novamira, cutting down the time you spend on tasks like installing plugins or designing specific pages.
How Much Does WordPress Cost?
WordPress itself is free to install through a hosting provider, so your total cost will depend on the hosting company and plan you choose, plus the cost of registering a custom domain name for your website.
If you are not sure which WordPress hosting to choose, we recommend Hostinger. It’s one of the hosting providers recommended by WordPress.org.
Hostinger lets you build a professional website for less than Wix, including quality hosting, 24/7 support, and a free domain for the first year of your subscription.
2. Shopify
Shopify is currently one of the best online store builders if you’re thinking about selling any type of product online (physical or digital).
What we like most is its inventory management, automated marketing tools, and one-click checkout, plus a wide range of integrations with top shipping carriers, print on demand companies, dropshipping suppliers and payment gateways.
When comparing Shopify vs. Wix Stores, Shopify offers a much larger app store than Wix, with apps for reviews, email marketing, social media, landing page creation, and more.
You can also install the Shopify mobile app and manage your online store from anywhere.
How Much Does Shopify Cost?
Shopify plans start at €39/month with the Basic plan, a cost you can cover with just a few sales. Plus, to help you get started, Shopify offers a promotion of 3 months for €1/month.
- Basic – $39/month.
- Grow – $105/month.
- Advanced – $399/month.
If you’re not sure how much Shopify will actually cost you, we’ve built a fees calculator so you can estimate your real profit.
👉 For more information, check out our full Shopify review.
3. Squarespace
Squarespace is the leading Wix alternative when it comes to website builders. It’s cloud-based, and you can add content anywhere on your site with little to no coding.
It also offers an extensive library of pre-designed templates for all kinds of websites (photography, restaurants, interior design, portfolios, online stores).
However, Squarespace offers few third-party integrations. It can be a good place to start, but as your business grows, you’re better off with a platform like WordPress, which gives you more flexibility in design and tools.
Likewise, if you want to scale an online store, we recommend Shopify.
How Much Does Squarespace Cost?
Squarespace offers four pricing plans, depending on whether you need eCommerce features or just a professional website.
- Basic – $25/month
- Business – 18€ / mes.
- Basic Commerce – 26€ / mes.
- Advanced Commerce – 40€ / mes.
4. Onepage
Onepage, a German company, is one of the best Wix alternatives for building landing pages and driving conversions, making it a great fit for marketing agencies, freelance web designers, entrepreneurs, and small businesses.
Creating your first page with Onepage is easy: you can start from a template or describe your project to the AI and let it generate your website.
What sets Onepage apart from other website builders is its support for MCP (Model Context Protocol). You can work on your website directly from an AI assistant like Claude, then fine-tune the result however you like in Onepage’s visual editor.
This is a game-changer for building everything from landing pages to sales funnels. You can make all the changes you need without losing the advantages of a cloud-hosted website builder.
You can connect your own domain, hosting is included, and the leads you capture through your forms go straight into the built-in CRM, so you don’t need separate tools for analytics or contact management.
How Much Does Onepage Cost?
You can start your first project on the free plan, which lets you build 1 website with 3 pages on an Onepage subdomain, plus a CRM, web analytics, and 20 AI credits.
- Main license: includes website building, hosting, custom domain, CRM, and analytics. Starts at $19.90/month, with a 17% discount if you pay annually.
- Forms & Funnels: an add-on for designing multi-step forms, quizzes, and conversion funnels, starting at $39.90/month on top of the main plan.
5. Hostinger AI Website Builder
Hostinger offers an AI website builder for all kinds of businesses and projects, from digital portfolios and service pages to online stores, personal websites, and blogs. No coding needed.
I’ve been using Hostinger AI Website Builder for a while now: you describe what you want to build in a prompt, and the AI actually builds it. I asked for something simple, a website to showcase my marketing services with a blog and a contact form, and within minutes I had a working site, not just a mockup.
The best part is that you can switch between manual mode, to tweak the design yourself, and agent mode, where the AI keeps building for you without losing any of the work you’ve already done. It also comes with built-in user authentication and you ever want to charge for sessions or sell an e-book, you’re all set, recurring payments via Stripe, with 0% transaction fees from Hostinger.
Thanks to its intuitive editor, you can add text, images, or videos anywhere on your website, or use one of its pre-designed pages (such as a portfolio or contact page).
How Much Does Hostinger AI Website Builder Cost?
I recommend the Unlimited plan, starting at $3.99/month with a 48-month subscription. It includes unlimited websites, email mailboxes, a free custom domain for the first year, support from Hostinger Agent, and 400+ website templates.
You can also add Hostinger eCommerce for just $1/month for the first 3 months to sell unlimited digital and physical products with 0% transaction fees. Plus, all plans come with a 30-day money-back guarantee, and you can cancel anytime.
6. Sellfy
For creators looking to create an online store, Sellfy is a great Wix Stores alternative.
In addition to built-in marketing features like discount coupons, cross-selling, tracking pixels for running ads, and email newsletters, it also natively supports selling merch without needing a third-party print-on-demand company.
You can sell all kinds of products through Sellfy, including digital products, memberships/subscriptions, physical products, and even streaming videos.
For physical products, you can set up shipping options, manage inventory with stock limits, and sell on social media or through any existing website (such as WordPress, Wix, or Squarespace).
How Much Does Sellfy Cost?
Plans start at $29/month, with significant discounts if you choose annual or two-year billing. You can also try Sellfy free for 14 days, no credit card required.
Why NOT Choose Wix?
Wix isn’t perfect, and depending on your needs, it may not be the right fit for your project. Here are the main drawbacks of Wix, gathered from real users and our own experience testing the platform:
What Are the Best Wix Alternatives?
As you’ve seen, there are several Wix alternatives depending on your website’s goals. To wrap up, here are our recommendations:
- If you need full control, flexibility, and SEO, choose WordPress over Wix.
- If you’re looking to create a professional online store, I recommend Shopify.
- If you want to try platforms similar to Wix, check out Squarespace.
- For building landing pages and sales funnels, I recommend Onepage.
- To create an online store or sell merch, use Hostinger AI Website Builder or Sellfy.
Luckily, all of these Wix alternatives offer a free plan or trial period, so you can see which one best fits your needs before you pay. You’ve got nothing to lose by trying them!
We hope this article has helped you choose the best Wix alternative for your project. Good luck!
Frequently Asked Questions
Here are answers to the most frequently asked questions about Wix alternatives.
Who Are Wix’s Competitors?
Wix’s main competitor is Squarespace. Both website builders offer similar features. On the other hand, if you want more flexibility in web design and integrations, go with WordPress.
Which Is Better: Wix or WordPress?
It depends on your technical skills, though in the long run WordPress is more scalable and can rank better on major search engines like Google.
For more details, check out our Wix vs. WordPress comparison for building a website.
Which Is Better: Wix or Shopify?
Shopify is built for users who want to create an online store. If that’s your goal, I recommend using Shopify instead of Wix eCommerce. On the other hand, if you only need a professional website, go with Wix.
Is it possible to migrate Wix website to a different platform?
Unfortunately Wix doesn’t let you export a full website, so you’ll need to recreate your pages and design from scratch on the new platform. However, you can download your products, contacts, and orders as CSV files.
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