MailerLite Pricing (2026): Read This Before Choosing a Plan

If you’re thinking about using MailerLite for your email marketing campaigns or switching from another tool, you’re probably wondering which MailerLite plan is right for you.

Depending on the plan you choose, you’ll be able to add more team members, create more automations, design landing pages, or embed forms and other features to monetize your audience, such as selling digital products or services in your newsletters.

Here’s a breakdown of MailerLite’s pricing by list size, what each plan includes, and the billing details worth knowing before you sign up. Read this before choosing a plan.

MailerLite Plans and Pricing: How Much Does It Cost?

In 2026, MailerLite renamed its plans to Comfort and Power (formerly Growing Business and Advanced), and cut the free plan to 250 subscribers and 2,500 emails per month.

The table below compares MailerLite’s monthly-billed prices based on the number of subscribers and monthly email send:

If you choose annual billing, you’ll get a 10% discount on your subscription compared to paying monthly, which works out to about one free month per year.

The pricing tiers go up to 200,000 subscribers. Beyond that, plans are custom-negotiated. From 50,000 subscribers, live chat support is added on top of the 24/7 email support that all paid plans already include.

Which MailerLite Plan Should I Choose?

After testing the platform and analyzing its features, here are the MailerLite plans I’d recommend for each type of user:

• Free plan: enough to get started with email marketing and send campaigns to a small list, like one for a local business or a freelancer.
• Comfort plan: if your list is growing (from around 500 subscribers), it lets you create advanced automations for your online store or service business website.
• Power plan: the most complete package, designed for agencies and businesses with large lists and a dedicated email marketing team. It includes unlimited email sending, no matter how many subscribers you have.

Either way, the best option will depend on your number of subscribers and the features you need to manage your campaigns. That said, if you have more than 250 subscribers, you’ll have to upgrade to a paid plan no matter what.

MailerLite Free Plan

👉 We recommend starting with MailerLite’s free plan to get familiar with the platform until you reach the 250-subscriber limit.

For your first 14 days, you also get a free trial of the premium plans and direct support from the MailerLite team, so if you have any questions about setting it up, don’t hesitate to reach out to them.

Although it adds MailerLite branding to your newsletters and is limited to three automations, it’s more than enough for testing campaigns. It also includes MailerLite’s AI assistant to help you write subject lines and newsletter content.

Comfort Plan (From $12/month)

The Comfort plan covers most of the needs of a small project sending one newsletter per week ($12/month for 500 subscribers).

With this plan, you can create more advanced automations and up to three landing pages, and you get access to 24/7 email support.

Selling digital products also goes hand in hand with automations. You can accept payments through the native Stripe integration or connect products from your Shopify store or website builders like Wix or WordPress.

Power Plan (From $25/month)

If you’re serious about email marketing and have decided to switch to MailerLite from another service like Mailchimp, the Power plan makes sense. The MailerLite team will help you migrate your newsletter templates and automations, so you can skip the setup work.

Power is the plan we recommend if you send several campaigns a week to the same list or to different segments, have a dedicated email marketing team, or want priority support via live chat and a custom HTML editor.

How to Get MailerLite at the Best Price

Here are a few ways to get the best price on your MailerLite plan:

• Estimate your list size 12 months out: Pricing is based on your number of subscribers, so be realistic about your expected growth before choosing a plan.
• Clean your list before renewing: Remove inactive subscribers before your billing date if your list is close to the free plan’s 250-contact limit.
• Choose annual billing: If you’re sure you’ll upgrade to a paid plan, the annual subscription is 10% cheaper, which saves you about a month’s worth of fees.
• Make the most of the 14-day premium trial to ask the support team any questions and test the platform before you start creating campaigns.

👉 We also compare MailerLite with similar email marketing tools to help you decide.

Does MailerLite Offer Discounts?

Yes. MailerLite offers discounts for new accounts and free plan users, making it easier to get started with email marketing without a big budget. It also offers a discount for NGOs.

Here are the MailerLite Promo Codes currently available:

• 50% off Comfort and Power plans for the first month.
• 10% off Comfort and Power plans with annual billing.
• 30% off annual plans for nonprofits that can verify their nonprofit status.

MailerLite Pricing FAQ

Here are the most common questions from users looking for information about MailerLite pricing.

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